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Hailing from Ukraine and currently residing in London, we are tirelessly striving to support our homeland during these harrowing times. Our efforts encompass participating in fundraising events, attending protests, and launching a clothing brand, all with the singular goal of providing direct assistance to those in need in Ukraine. Our enduring passion for fashion and design led us to the seamless decision of creating a capsule collection named Gussi, in collaboration with FLYP.

In Ukrainian, Gussi means geese. Following Russia's invasion of Ukraine, a remarkable and peculiar transformation in the behaviour of Geese has been observed. They were seen attacking Russian soldiers, swooping down upon their vehicles and tanks. This inspired us to adopt GUSSI as the fitting title for our collection.

In our endeavour to deliver essential humanitarian aid directly to those impacted by the war in Ukraine, we have joined forces with several trusted charities. Our first Gussi Pop-Up event was held at the W1 Curates Studios opening, an establishment known for their 'Arts not Ads' approach, which was recently showcased through a powerful light display at Flannels Flagship store on Oxford Street. We extend special gratitude to Ocean Bottle for collaborating with us to create a limited edition Gussi bottle, which we are excited to present as a gift to you.